Victoria McDonnel
Brand Identity, Art Direction, Website design
Victoria McDonnell, a distinguished contemporary artist from the serene landscapes of rural Norfolk in the United Kingdom, demonstrates her mastery through the intricate interplay of oil and acrylic mediums across a diverse array of subjects.
Studio Colora, worked in closed collaboration with the artist, to meticulously create a brand identity and website design that captures the sophisticated essence of McDonnell's contemporary style. With a nuanced blend of simplicity, delicacy, and elegance, the design resonates with the inherent quality embedded in the artist's work.
The concept for the website design was to create a "virtual art gallery" that feels like being in a real gallery. Inspired by the clean white walls of traditional galleries, the design steps back, letting McDonnell's art take the spotlight and connect directly with viewers.
